The casino has long been a hotspot for high-end gambling. From the legendary Bellagio to the Oscar-winning movie Ocean’s 11, casinos are renowned for their elegance and sophistication, offering top-of-the-range entertainment and a unique gambling experience.
However, casino marketing isn’t just about attracting people to your establishment. It also focuses on understanding and influencing your audience’s behavior. For a long time, marketers relied on demographics to determine how customers would behave in their casinos. This was helpful, but it wasn’t enough.
Gambling is a dangerous business. It’s all too easy to lose control of one’s emotions and make reckless decisions. That’s why reputable casinos promote responsible gambling and offer tools like reality checks, deposit limits and self-exclusion to help players keep their money in check. In addition, casinos change real cash into colorful little discs that represent the actual currency. This helps players dissociate their gambling from the sting of real-world losses.
The pulsing rhythms of the music and dazzling lights of a casino create a manufactured sense of bliss that keeps gamblers playing for hours. To keep guests enticed, casinos even use smell to influence their behavior: they waft scented oils through the ventilation systems to make their patrons feel at home. And, to prevent them from getting bored, they design their spaces with labyrinthine walkways that compel visitors to play and stay longer. Plus, booze is served nonstop to lower inhibitions and cloud their judgment. This combination is what makes casinos such a seductive place to be.